Closed
Bug 679291
Opened 13 years ago
Closed 13 years ago
[Rapid Release Branding] Firefox Aurora Banner Ads Design
Categories
(Marketing :: Design, task)
Marketing
Design
Tracking
(Not tracked)
RESOLVED
FIXED
People
(Reporter: gjimenez, Assigned: ltom)
References
Details
Attachments
(6 files)
Part of the effort to increase brand identity for Firefox Aurora is doing some banner ads in selected online tech blogs (example: mashable, tech crunch) (online blogs are tbd) More details to come here. Campaign Date: Sept 27
Comment 1•13 years ago
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Hey Grace, please update this bug with more direction asap. Thanks.
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Comment 2•13 years ago
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Hi Tara, We are still in the process of gathering specs. But the banner ads would be the sizes below. 160x600 728x90 300x600 300x250 I'm not sure if there's a way to make the ads more interactive without using flash? In terms of copy (copying matej for suggestions) It would be great to be able to do highlight two 2 different aspects in the copy" 1. Being a part of the Future of Firefox 2. More focus on the development process - Get in before Beta messaging On copy that is focus on the development process - maybe we can see nightly evolve to Aurora then to beta, then final release. Hope this helps to get the design started.
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Comment 3•13 years ago
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additional instructions. The ads will be appearing in the same page. so we need the ads to be different on the various sizes. attaching the same page on how they will be appearing. tara, please let me know if you need anything else here. matej, when you get a chance, if you can please provide recommendations on the copy. thanks!
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Comment 4•13 years ago
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Comment 5•13 years ago
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(In reply to Grace Jimenez :grace from comment #3) > matej, when you get a chance, if you can please provide recommendations on > the copy. Can do, but still waiting on feedback on my last round of revisions to the copy for the new channels page. If we're good on the copy direction for Aurora, I can base it off that. Thanks!
Comment 6•13 years ago
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Grace: don't forget to add tracking tags to these paid ads so you can track the effectiveness of your ad spend. I'm not sure if I've trained you on how to do this, but if not, it's time :).
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Comment 7•13 years ago
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(In reply to Laura Forrest from comment #6) > Grace: don't forget to add tracking tags to these paid ads so you can track > the effectiveness of your ad spend. I'm not sure if I've trained you on how > to do this, but if not, it's time :). will set up some time with you next week to go over creating webtrends link.
Comment 8•13 years ago
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Here are some options for this. Version 1 is the future of Firefox version, version 2 focuses on before Beta (a few different headline options for each). Let me know what you think. [VERSION 1] [HEADLINE OPTIONS] Help shape the future of Firefox Innovative. Experimental. Aurora. The future of Firefox today [COPY] • Experience upcoming features first • Test and provide feedback before Beta • Determine what makes it to Final Release Download Firefox Aurora [VERSION 2] [HEADLINE OPTIONS] Get in before Beta Get Firefox before Beta The latest features before Beta Get the latest features first [COPY] • Experience innovative, experimental features • Test and provide feedback • Help shape the future of Firefox Download Firefox Aurora
Reporter | ||
Comment 9•13 years ago
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(In reply to Matej Novak [:matej] from comment #8) > Here are some options for this. Version 1 is the future of Firefox version, > version 2 focuses on before Beta (a few different headline options for > each). Let me know what you think. > > > [VERSION 1] > > [HEADLINE OPTIONS] > > Help shape the future of Firefox +1 > > Innovative. Experimental. Aurora. > > The future of Firefox today > > > [COPY] > > • Experience upcoming features first > • Test and provide feedback before Beta > • Determine what makes it to Final Release maybe a combination of bullet 2 and 3 - Provide and help determine what makes beta/final release > > Download Firefox Aurora > > > > [VERSION 2] > > [HEADLINE OPTIONS] > > Get in before Beta +1 > > Get Firefox before Beta > > The latest features before Beta > > Get the latest features first +1 > > > [COPY] > > > • Experience innovative, experimental features > • Test and provide feedback > • Help shape the future of Firefox +1 - combination of bullet 1 and bullet 3 > > Download Firefox Aurora Thanks matej. this looks great. i really like the CTA of the message to be "be part of shaping the future of firefox", more on having a "voice of a user" for version 2. i like the message of getting the features first. Version1: Headline: Help shape the future of Firefox Copy: Provide and help determine what makes beta/final release Version 2: Headline: Get the latest features first/Get in before Beta Copy: Test experimental features and help shape the future of Firefox thanks!
Reporter | ||
Comment 10•13 years ago
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Tech Crunch Ad SpecS: Site Skin: (attaching example of site skin) Skin width: 1260px Banner width: 126px Gutter width: 1008px 300x600 300x250 Mashable: 970x90/970x44 (push down unit) 300x250 300x600 160x600 Are we still on track for Friday (9/23) deadline? Thanks!
Comment 11•13 years ago
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Grace, do you have the site skin which you mentioned in Comment 10? Im a little unsure what gutter and banner widths mean. For mashable: Can you provide some direction as to where the 970x90/970x44 will live and whether it expands? Is the 300x250 a separate banner from the 300x600, or does the 300x250 expand to the 300x600?
Comment 12•13 years ago
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Sounds good. Glad you like. How about this: Version 1: Headline: Help shape the future of Firefox Copy: Provide feedback on the latest features to help determine what makes it to Beta and Final Release. Version 2: Headline: Get in before Beta Copy: Test the latest experimental features first and help shape the future of Firefox.
Comment 13•13 years ago
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Hey Grace, Any luck on getting that site skin and additional info on those unique banner sizes?
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Comment 14•13 years ago
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(In reply to Ty Flanagan from comment #11) > Grace, do you have the site skin which you mentioned in Comment 10? > Im a little unsure what gutter and banner widths mean. > > For mashable: > > Can you provide some direction as to where the 970x90/970x44 will live and > whether it expands? im still waiting on how to do the push down unit. we can actually get push down unit done by mashable as well if we can provide more info. im checking ot see if it uses flash. here is the link: http://mashable.com/?testmode=intel the other option is just do a 728 by 90. Here are the ad spcs from mashable: http://mashable.com/?testmode=intel >> Is the 300x250 a separate banner from the 300x600, or does the 300x250 > expand to the 300x600? 300x250 is separate from 300x600 it doesnt expand to 300 to 600. please let me know if you need anything else. ill get back to you on the flash stuff.
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Comment 15•13 years ago
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also attaching what a site take over looks like
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Comment 16•13 years ago
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Reporter | ||
Comment 17•13 years ago
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Reporter | ||
Comment 18•13 years ago
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(In reply to Grace Jimenez :grace from comment #17) > Created attachment 561942 [details] > example of site take over for mashable hi ty, confirming that the push down unit uses flash. let's go with the 7298x90 like this site take over sample: https://bug679291.bugzilla.mozilla.org/attachment.cgi?id=561942 thanks!
Comment 19•13 years ago
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hey Grace, can you find out what the max file size for these banners. Id assume 30-40k, but they might have an additional size allowance for the larger banners.
Comment 20•13 years ago
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I put together the PSDs: http://mozilla.tyflanagan.com/artwork/MobileAds/FFx_Aurora_OnlineAds_PSDs.zip
Comment 21•13 years ago
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And heres a mockup of the Mashable template to give an idea of the ads
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Comment 22•13 years ago
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hi ty and tara, these looks great! yay! for the 300x250, can we also get an alternate option with the: Preview Features Copy (like the copy here: https://bug679285.bugzilla.mozilla.org/attachment.cgi?id=562105) additionally, tara, would you be re-assigning this bug for the site skin for tech crunch portion of the ads? other than that, i think the current banner ads looks great! thanks ty!
Comment 23•13 years ago
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Here's the copy Grace is referring to: PREVIEW FEATURES Get a first look at the latest developer tools, security features and innovative HTML5 and other Web technologies. If we wanted to put different copy in the third box, I'd suggest this: SHAPE FIREFOX Become part of a community of users, contributors and developers working to make the next Firefox our best yet. And here's the third but of copy, just in case: SHARE FEEDBACK Test performance in an experimental environment, file bugs and help us determine what makes it to Beta.
Reporter | ||
Comment 24•13 years ago
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hi tara and lee, attaching the site skin example from techcrunch.
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Comment 25•13 years ago
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Comment 26•13 years ago
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New promo 300 x 250: http://cl.ly/260N380C1D3D0E0u2r08 > PREVIEW FEATURES > Get a first look at the latest developer tools, security features and > innovative HTML5 and other Web technologies.
Updated•13 years ago
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Assignee: tshahian → ltom
Comment 27•13 years ago
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Looking great to me so far. Thanks Lee for jumping in here.
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Comment 28•13 years ago
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Hi All, Lee has been working on the site skin. I have to confirm with tech crunch if they can scale background image to users' total window size. Otherwise here are the two options: - Total Width (if they're able to scale background image to users' total window size) http://cl.ly/1O2A3y183A26241h1S3E - Fixed Width (1260 px wide) http://cl.ly/2V2S2b2q2q333g2e3J0v I think they look great! not sure if we can add the stars through out the border, other than that, I think either would look fine. Slater, can you please review and let me know if you have any additional comments. I will also need to send this to Beard before I send all the collateral to techcrunch and mashable. Thanks! Thanks!
Reporter | ||
Comment 29•13 years ago
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Reporter | ||
Comment 30•13 years ago
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thanks lee and ty!!!!
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED
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Description
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